Meet the team
Our Team members are the foundation of our operations and are central to every decision we undertake.
jOSE m. rOGGIERO
CEO & President
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José M. Roggiero, founder and CEO of Freshway Produce, brings over 20 years of experience in the fresh produce industry. Guided by an entrepreneurial spirit and a passion for innovation, he built Freshway into a trusted packer, importer, and distributor of exotic fruits from across the Americas and the Asia.
rICARDO rOGGIERO
CFO
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Ricardo, Chief Financial Officer at Freshway Produce, combines strong analytical expertise with strategic leadership. With over 25 years of experience across multiple industries, including produce, his guidance ensures fiscal responsibility and drives sustainable growth, keeping Freshway at the forefront of financial excellence in the produce industry.
Bettina Romanat
HR Manager
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As Human Resources Leader at Freshway Produce, Bettina brings over 25 years of experience across industries and HR disciplines. With a strategic and people-focused approach, she drives company culture, workforce development, and employee engagement, ensuring HR initiatives align with Freshway’s goals for sustainable growth.
Jose l. Barreiro
Operations Manager
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As Operations Manager at Freshway Produce, Jose Luis brings extensive experience in product management, sourcing, and supply chain. He oversees daily warehouse operations, fruit repacking, and quality assurance, ensuring efficiency, consistency, and the highest standards of excellence for Freshway’s customers.
Ray Pena
Sales Executive
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As Sales Executive at Freshway Produce, Ray focuses on high-demand exotic fruits, including dragon fruit, rambutan, longan, and lychee. He builds strong partnerships with retailers and wholesalers through tailored programs, reliable supply, and a commitment to driving customer success year-round.
Alejandro mederos
Marketing Specialist
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As Marketing Specialist at Freshway Produce, Alejandro drives brand growth through creative campaigns, market research, and strategic sales support. With a focus on social media, customer engagement, and cross-functional collaboration, he brings Freshway’s story to life and strengthens brand loyalty in a dynamic market.
ian Vega
Sourcing Manager
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As Sourcing Manager at Freshway Produce, Ian brings expertise in procurement and international sourcing, with experience in avocados, limes, hot peppers, onions, pineapples and exotic fruits. With a background in operations, logistics, and cross-functional leadership, he ensures reliable supply and strong grower partnerships.
Omar Reyna
QA Supervisor
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As Quality Assurance Supervisor at Freshway’s Southwest Region, Omar plays a vital role in our distribution process, ensuring that all products received, stored, and shipped to our customers meet or exceed quality expectations. He performs daily product inspections, to ensure ultimate customer satisfaction.
Richard Goodman
QA Supervisor
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As QA Supervisor at Freshway’s West Coast Region, Richard brings 20 years of expertise in food safety, quality assurance, and operations. Certified in FSVP, Food Safety, and HACCP, he ensures compliance, oversees quality audits, and leads process improvements that uphold Freshway’s high standards.
Carlos Alvarez
Warehouse Supervisor
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As Warehouse Supervisor at Freshway Produce, Carlos supports the Operations Manager by overseeing daily activities and ensuring smooth operations. He is responsible for monitoring product flow, managing inventory, and guiding team performance, he leads by example—working hands-on with packing, forklift tasks, and more to uphold efficiency and excellence.
Luis Medina
operations Coordinator
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As Operations Coordinator, Luis manages day-to-day shipping and operational tasks, ensuring efficiency, accuracy, and excellent customer service. He liaises with customs brokers, warehouses, carriers, and service providers to streamline processes. Additionally, the coordinator supports the team with office tasks and maintains supplies to avoid disruptions.
Josnier Gonzalez
Warehouse Supervisor
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As Warehouse Supervisor at Freshway Produce, Josnier supports the Operations Manager by overseeing daily activities with a strong focus on quality assurance. He is responsible for monitoring product flow, maintaining inventory accuracy, and ensuring product quality, he leads by example—working hands-on with inspections, packing, and forklift tasks to uphold excellence.
Carlos Gonzalez
Team Leader
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As Warehouse Lead, Carlos’ role is central to keeping daily operations on track. Key responsibilities include managing workflow and ensuring the warehouse remains safe, efficient, and well-organized. He is also involved in operating and overseeing the use of forklifts for loading, unloading, and organizing product within the facility.
Amado Alonso
Facility Associate
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As Facilities Associate at Freshway Produce, Amado is responsible for ensuring the facility remains safe, efficient, and fully operational. From repairs and preventive upkeep to supporting warehouse functionality, he plays a key role in maintaining smooth daily operations and a safe working environment.
Rodolfo Ortega
Team Leader
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As Warehouse Lead, Rodolfo’s role is central to keeping daily operations on track. Key responsibilities include managing workflow and ensuring the warehouse remains safe, efficient, and well-organized. He is also involved in operating and overseeing the use of forklifts for loading, unloading, and organizing product within the facility.
Yoly Leon
Team Leader
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As Warehouse Team Leader at Freshway Produce, Yoly oversees daily warehouse operations, ensuring efficiency, safety, and accuracy in a cold-chain environment. Responsible for coordinating workflows, guiding team members, and maintaining an organized facility, she combines leadership, problem-solving, and attention to detail to drive operational excellence in the produce industry.
Yancy Leon
Team Leader
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In her role as Warehouse Lead, Yancy plays a key part in keeping Freshway’s cold storage operations running seamlessly. She manages day-to-day workflows, supports warehouse staff, and ensures that all processes meet the company’s high standards for safety and efficiency.
alexandra cossio
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As Retail Program Operations Manager at Freshway Produce, Alexandra brings extensive experience in product and port management. Responsible for overseeing the day-to-day execution of our retail programs and acting as the internal connector between departments, she ensures seamless alignment across teams and ensuring operational excellence in all customer engagements. Through disciplined execution and cross-functional leadership, we ensure our retail programs consistently meet the highest standards for our clients.
Retail Program Manager
Careers
Join the team
At Freshway, our people are the core of our success. We are a team driven by integrity, innovation, and a passion for bringing the best exotic fruits to market. If you’re looking to grow in a collaborative environment where your ideas matter and your work makes an impact, Freshway is the place for you. Together, we’re shaping the future of exotic fruits — one harvest at a time.
