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Miami, FL — September 2025 — Freshway Produce is excited to participate in the upcoming Southern Innovations event, hosted by the Southeast Produce Council (SEPC). As a proud exhibitor for the past three years, Freshway has built a strong relationship with SEPC, making this one of the most important shows of the year for the company.
"We consider Southern Innovations the best produce show in the U.S., offering an unparalleled opportunity to connect with industry professionals in an intimate and dynamic environment," said José Roggiero, CEO of Freshway Produce.
This year, Freshway will debut its newly added Organic Line alongside its full exotic fruit portfolio, reinforcing the company’s leadership in the category. Featured highlights include the Organic Dragon Fruit Collection — White Flesh, Red Flesh, and Pink varieties — as well as the always-popular Yellow Dragon Fruit. Attendees will also be able to explore programs for rambutan, longan, and White Dragon Fruit, three of Freshway’s signature items.
As a leading importer, packer, and distributor, Freshway Produce is committed to bringing high-quality, responsibly sourced exotic fruits to the U.S. and Canadian markets. With consumer demand for organic and nutrient-dense produce on the rise, Freshway’s focused expertise in exotics enables the company to deliver consistency, category insights, and innovative retail solutions.
"Our focus on exotic fruits aligns with today’s consumer preferences for unique, flavorful, and nutritious options. At Southern Innovations, we’re excited to share insights on our Dragon Fruit varieties, highlight our organic program, and explore how we can support retailers and foodservice customers with tailored solutions," added Roggiero.
Freshway Produce invites attendees to visit Booth #317 to experience the vibrant colors, bold flavors, and innovative packaging solutions behind its exotic fruit programs.
Freshway Produce — The Exotics Experts.n text goes here
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Miami, FL — July 30, 2025 — Freshway Produce is proud to announce the start of the 2025 Florida Dragon Fruit season. With harvest now underway, Freshway is bringing freshly picked, Florida-grown white and red dragon fruit to markets across the U.S. and Canada.
To mark the season’s launch, Freshway has released a behind-the-scenes video showcasing the harvest process, the beauty of the fruit, and the dedication behind its local sourcing efforts. The video offers a first look at this year’s crop and reflects the company’s continued investment in Florida-grown exotics.
“Florida dragon fruit is in season, and we’re excited to offer our customers some of the freshest and most vibrant fruit of the year,” said Jose Roggiero, President and CEO of Freshway Produce. “Our team works directly with growers to ensure the fruit is picked at peak ripeness, packed with care, and delivered quickly to our customers.”
Known for their striking appearance, delicious flavor, and strong shelf performance, Freshway’s Florida-grown dragon fruit is ideal for both retail and foodservice. The company offers flexible programs with low minimum order sizes, customized packs, and program prices.
📽️ Watch the 2025 Florida Dragon Fruit Season Kickoff Video: Florida season 2025
As the season continues through the summer and early fall, Freshway remains committed to delivering consistent supply, excellent customer service, and high-quality product.
About Freshway Produce
Freshway Produce is a leading importer, packer, and distributor of premium exotic fruits. With operations in the U.S. and Latin America, Freshway specializes in dragon fruit, lychee, rambutan, guava, and more — serving retailers, wholesalers, and foodservice partners across North America.
For sales inquiries, contact: sales@freshwayusa.com
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Freshway Produce is proud to announce its participation in the upcoming Organic Produce Summit, where the company will officially launch its new Organic Line and showcase an expanded portfolio of premium exotic fruits.
As a leading importer and distributor of tropical and specialty produce, Freshway Produce is responding to the growing consumer demand for organic and nutrient-dense fruits. This year, the spotlight will be on our Organic Dragon Fruit Collection—featuring White, Red, and Pink Flesh varieties—alongside an exciting assortment of Longan, Rambutan, Lychee, and more.
“This show marks an important milestone for Freshway as we introduce our organic program to the market,” said José Roggiero, CEO of Freshway Produce. “We’re committed to delivering high-quality, responsibly grown fruit that aligns with consumer values and supports our retail and foodservice partners.”
The new organic line is a natural extension of Freshway’s mission to bring fresh, flavorful, and exotic produce to tables across North America. Visitors to the booth will have the opportunity to explore vibrant colors, taste the freshness, and discuss tailored solutions for retail, foodservice, and processor needs.
“Our focus continues to be on offering unique products that stand out on the shelf and delight customers,” added Roggiero. “We look forward to sharing this exciting new chapter with our industry peers.”
Visit Freshway Produce at booth #311 at the Organic Produce Summit in Monterey, California, to discover our organic innovations and the finest in exotic fruits.
About Freshway Produce:
Freshway Produce is a Miami-based packer, importer, and distributor of high-quality exotic fruits serving the U.S. and Canadian markets. Known for its commitment to food safety, high-quality standards, strong sourcing network, customizable packaging, and personalized customer service, Freshway is a trusted partner for retailers and foodservice providers.
Media Spotlight
Florida dragon fruit: small size, big ambitions This season, Homestead’s dragon fruit is shining bright — smaller in size, but big in taste and potential.
Vision Magazine North America, feature our CEO Jose M. Roggiero in the June/July 2025 edition as a leading voice of the exotic fruit industry in Florida.
Our President and CEO - Jose Roggiero was featured in FreshPlaza discussing how store presentation plays a key role in lychee sales.